SEO
What is SEO?
SEO - Search Engine Optimization is a collection of methods to promote a website in search results of search engines such as Google.
Representative example: Look for Google search engine the words "nutritional value". Notice that there are 2 types of results:
- Advertisements at the top side and left\right side. Please note: if you want your website will appear in these places, you have to pay. So that in order for your website always appear at the top of the page (part of the commercials), you must pay Google continuously. If we stop to pay, we won't appear more in search results.
- Organic Results: are results from the sites listed in these places which do not pay Google. Google knows to display the most relevant search results the user. When we talk about SEO, we talk about your site to promote the organic search results.
A basic understanding of SEO
So how does Google determine which site will be the first in the results? Here are the basic characteristics refers to the search engine:
- Seniority site. The more your site is more time on the Internet, so Google attaches greater importance to him.
- Often change the content and links on the site. The site is updated more frequently considered to larger and more important.
- Quality of code and site content. Structure of the site, access possible from any page to another site.
- Frequency entrance to the site through search engines.
- Time delay of the surfers.
- How many pages the user viewing the site as soon as he entered.
- Amount of external links, relevance to keywords and their quality. A quality link from a bigger site worth a lot more than a small one.
So what now?
First you should determine the current status of your site. Try searching on Google and see where you are if at all (for those keywords you wish to promote). Then, take appropriate actions to promote your site.
